To excellently support when a shelf board slides forward.SOLUTION: A merchandise display shelf 20 for a showcase comprises a bracket 30 supported on a shelf column 14 erected in a storage chamber 13 of a case body 10 in a manner of extending forward, and a shelf board 40 provided slidably along the front-back direction of the bracket 30, and is for displaying by placing commodities on the top face of the shelf board 40. The bracket 30 is engaged with and supported on via engaging means a forward shelf pole 15 erected in front of the shelf column 14 when engaging projections 312, 313, 314 formed in a manner of projecting backward from a rear end edge part 31 relatively approach to a rear engaging hole 141 formed in the shelf column 14, and the rear end edge part 31 is abutted on a front face 14a of the shelf column 14.SELECTED DRAWING: Figure 7
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