The present application provides a tactile feedback method, comprising: determining, on a virtual reality (VR) interactive controller, a region where contact between a user and the VR interactive controller occurs; and generating, according to relevant information of an object simulated by the VR interactive controller, at least a first contact feedback in the region where the contact occurs. The present application also provides a tactile feedback apparatus and a VR interactive system. The technical solutions provided by embodiments of the present application are used to cause that it is unnecessary to provide a tactile feedback to a user on the entire VR interactive controller, thereby greatly reducing energy consumption needed for generating a tactile feedback.
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