Merchant bidding and rewards on consumer intent

摘要

A method of increasing transit ridership includes receiving a travel destination from a mobile device, identifying a plurality of entities positioned within a predefined radius of the travel destination, and alerting the entities that the mobile device has selected the travel destination. The method also includes receiving, in response to the alert, at least one transit ride option from at least some of the entities, providing the at least one transit ride option to the mobile device, and receiving a selection of one transit ride option of the transit ride option from the mobile device. The method further includes detecting that the mobile device is present on a transit vehicle associated with the transit ride option, determining that the mobile device is present within an entity associated with the selected transit ride option, and providing a transit product to the mobile device based on the determination.