PRESENTING A CONTENT ITEM TO AN ONLINE SYSTEM USER INCLUDING CONTENT DYNAMICALLY GENERATED BY THE ONLINE SYSTEM FOR THE USER

摘要

An online system receives a content item for a product that includes a creative with placeholder components that are replaceable with information describing the product. A goal is associated with presentation of the product which the online system uses to determine a price for the product for each user at the time the content item is presented to the user. Using the goal, the online system determines a price of the product for the user based on the goal and a determined likelihood of the user interacting with the content item for the product and replaces a placeholder component of the creative for the content item with a price component. The online system then provides the content item including the creative describing the product with an offer to purchase the product at the determined price for the product for display to the user.