A system includes a processor configured to wirelessly receive data indicating vehicle-feature usage for an individual vehicle. The processor is also configured to aggregate received data to form a feature-usage customer profile defining feature preferences. The processor is further configured to select vehicles associated with a customer-classification, including predefined feature-usage characteristics, the customer-classification determined based on a correlation between the predefined feature-usage characteristics and the aggregated data in the feature-usage profile defining feature preferences. The processor is also configured to compare the aggregated data to the selected vehicles to determine a vehicle having features preferred by a customer as indicated by the aggregated data in the feature-usage profile and recommend the determined vehicle to the customer.
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