ELECTRONING MECHANISM SENDING PROMOTIONAL ACTIONS FOR CONSUMABLE GOODS FOUND IN RETAIL CHAINS OF STORES

摘要

The invention relates to an electronic mechanism based to a system composed of the central cloud server, the smart mobile device and the cash system-front office of the retail store, all being mutually synchronized. It gives the opportunity to the supplier and/or retail chain of stores to communicate to the consumers promotional actions in real time, in selected period of time, duration and on the basis of criteria (e.g., gender, age etc). This can be obtained by location of the consumer via GPS incorporated to all smart mobile devices and by transmission of the promotional action accompanied with the barcode. The consumer goes to the nearest store, buys the product and enjoys the respective offer/price reduction upon identification of the barcode.