Information processing device and guidance information sending program

摘要

PROBLEM TO BE SOLVED: To attract customers who efficiently fill empty seats in a store. SOLUTION: Users U1 to U3 are a plurality of candidates that are destination candidates of guidance information for prompting a visit to a target store A. The number of times the guidance record has been sent to the user U1 in the past is “25”, and the number of times the user U1 has visited the store according to the guidance information is “10”. Therefore, the visit rate of the user U1 is “40.0%”. Further, the number of times the guidance of the user U2 is “16” and the number of times of coming to the store is “6”. Therefore, the visit rate of the user U2 is “37.5%”. The number of times the user U3 has guided is “10”, and the number of times the user has visited the store is “3”. Therefore, the visit rate of the user U3 is “30.0%”. The information processing device is a destination of guide information that prompts the top two users U1 and U2 having a high store visit rate from the users U1 to U3 to visit the target store A based on the number of vacant seats “2”, for example. To decide. [Selection diagram] Figure 2