首页>
外国专利>
Providing quantitative evaluations of friction within a customer experience to reduce abandonment and improve conversion of transactions
Providing quantitative evaluations of friction within a customer experience to reduce abandonment and improve conversion of transactions
展开▼
机译:提供客户体验中的摩擦的定量评估,以减少放弃并改善交易转换
展开▼
页面导航
摘要
著录项
相似文献
摘要
Quantitative evaluations of friction within a customer experience may be provided to reduce abandonment and improve conversion of transactions. One or more transactions may be identified. One or more personas corresponding to the one or more transactions may be identified. One or more customer friction factor (CFF) scores corresponding to the one or more transactions may be determined. A given CFF score may be a quantification of an aspect of a given transaction that has a negative impact on a customer experience associated with the given transaction. The one or more CFF scores may be compared with one or more valid comparisons relating to the same industry and the same transaction type. One or more friction points may be identified based on the comparison of the one or more CFF scores. Addressing a friction point may reduce abandonment and improves conversion associated with transactions.
展开▼