PERSONALIZATION OF MESSAGES BY ASSESSING THE EFFECTIVENESS OF MESSAGES BASED ON MESSAGE OUTCOMES

摘要

Data is stored that defines a user lifecycle phase and a desired outcome for the user lifecycle phase. Metrics are computed for evaluating the individual effectiveness of each of the messages in a set of messages. Personalization rules can be generated for a particular user that are based on the computed metrics and attributes associated with the particular user. The personalization rules are rules for selecting messages from the set of messages for presentation to the particular user. The personalization rules can be provided to a computing device associated with the particular user. The computing device can utilize the personalization rules to select a message from the set of messages and present the selected message to the user.