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Improving the Effectiveness of Anti-Piracy Educational Deterrence Efforts: The Role of Message Frame, Issue Involvement, Risk Perception, and Message Evidence on Perceived Message Effectiveness

机译：提高反盗版教育威慑力量的有效性：留言框架的作用，问题参与，风险感知和关于感知信息效率的留言证据

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Bong Keun Jeong; Tom Yoon; Sarah S. Khan;
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年度 2020
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Improving the Effectiveness of Anti-Piracy Educational Deterrence Efforts: The Role of Message Frame, Issue Involvement, Risk Perception, and Message Evidence on Perceived Message Effectiveness

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