Generating an alternate reality game (ARG) using an augmented reality (AR) application, including: granting crypto-currency tokens to a player when the ARG is started by the player; enabling the player to find clues, discover objects, and interact with characters by presenting, to the player, a surrounding environment layered into a view of the AR application; determining whether the player has reached a decision point of a branching narrative; and enabling the player to send the crypto-currency tokens from the AR application to an intended destination when the decision point is reached.
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