OFFLINE INFORMATION PUSHING METHOD AND APPARATUS

摘要

The description discloses an offline information pushing method and apparatus. The method comprises: an offline broadcast device detects the identification data of a terminal within a predetermined distance; the offline broadcast device uploads the detected terminal identification data to a server; on the basis of the terminal identification data, the server implements information pushing condition matching; the server pushes to the offline broadcast device the information corresponding to the information pushing condition matching the terminal identification data; and the offline broadcast device broadcasts the received corresponding information.