A system and method for the automated real-time detection and processing ofcommercial messages, public serviceannouncements or similar short-duration, repeated TV programing segmentsoccurring in one or more broadcast video steams isdescribed. A process is utilized that identifies possible commercial segmentsby identifying discrete video segments that have specificshort durations among other attributes. Video segments that appear to havethese characteristics are considered likely to be televisioncommercials, promotions, or public service announcements and are stored in aTV Ad database which is separate from the primarytelevision content database. Incoming video from a plurality of televisionprogramming sources is process into fingerprints andplaced in a master TV content database. At the same time, said incomingprogramming is tested for matches in a TV ad database. If amatch is found, then the presumed TV ad is removed from the master contentdatabase.
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