SYSTEM AND METHOD FOR MANAGING RELATIONSHIPS BETWEEN SUPPLIERS, MERCHANTS AND CUSTOMERS

摘要

The present disclosure generally relates to a computer implemented method fordesigning an offer / reward campaign for a merchant. The offer / rewardcampaign ischaracterized at least in part by a set of campaign criteria. The methodcomprisesreceiving the set of campaign criteria from the merchant, identifying a set oftargetcustomers, wherein the target customers are clients of a financial institutionand theidentifying is based at least in part on the set of campaign criteria and atransactionhistory of the target customers with the financial institution, determining aduration and alocation for the offer / reward campaign, wherein the determining is based atleast inpart on the set of campaign criteria, determining an estimated cost of theoffer / rewardcampaign and providing a selectable option to the merchant to accept ordecline theoffer / reward campaign.