A system and method automatically undertake context-specific and user-specific actions affecting comfort or wellness of users responsive to objective sensor information and subjective user sensitivity information. Such actions may include transmitting electronic communications, including communications affecting user comfort and/or wellness. A personalized, constantly learning approach generates real-time indices correlated to different subjective modalities and use these indices to take actions. Such actions may include providing advising and/or advertisements that are contextually related to a user's subjective state.
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