The present invention relates to a method for deriving a user-centered product design guide through artificial intelligence and a system thereof. The system provides a user-centered product design guide for identifying a plurality of design elements affecting design satisfaction of a consumer for each product through an artificial intelligence technique such as machine learning and predicting design elements that would be important to the consumer who wants to use a specific product by calculating a weight for each design element, thereby producing a product suitable for consumer needs by reflecting the predicted design elements on the product when designing the product. The system comprises a reference learning model generation part, a design element weight calculation part and a learning model generation part.
展开▼