SYSTEM FOR PROVIDING BRAND VALUE CREATION SERVICE

摘要

Provided is a system for providing a brand value creation service, which comprises: a company terminal which delivers a request for constructing a brand, transmits branding data including value information, client information, identity information, storytelling information and product information of the company, and receives a feedback regarding the analysis result of the branding data; and a brand value creation service providing server including a big data module which receives the request delivered from the company terminal and collects big data regarding the company to classify the same for each element included in the branding data, a value analysis module which performs text mining to receive the branding data and to perform pre-processing, and systemizes and emphasizes the strength of the company from the value information after the text mining performance result based on the big data, a client analysis module which deduces a consumer recognition strategy from the client information, an identity analysis module which deduces the logo of the company from the identity information, a storytelling module which deduces the story of an area having the common field of the value of the company and the value of the consumers from the storytelling information, and a product analysis module which analyzes the strength and weakness of the product from the product information. Therefore, consulting or brand strategies for a business can be provided.;COPYRIGHT KIPO 2020