The brand value and experience providing system utilizing the autonomous driving vehicle sharing platform according to the present invention includes an autonomous driving vehicle having a providing medium that outputs experience contents including contents related to an advertiser's product to a user; A GI library including road information, a movement information input module that receives a source and a destination from a user, and a path generation module that generates a movement path to the destination via the GI library and calculates the travel time Including a route identification interface; The content library in which a plurality of the experience contents are stored, and a content setting module for setting the type and output time point of the experience contents to be output according to the movement path and the required travel time, and outputting the experience contents set in the content setting module It characterized in that it comprises; an experience interface having a content output module for output control to the providing medium at a point in time.
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