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Antecedents of consumer trust in mobile payment adoption

机译:消费者对移动支付采用的信任的前因

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摘要

This study empirically examines the role of consumer trust and its antecedents in determining consumers’ intention to adopt mobile payment. This research proposes that consumers’ willingness to adopt mobile payment depends on their assessment of the trustworthiness of mobile service provider and vendor, their assessment of the functional reliability of mobile payment systems as well as their general disposition to trust and their cultural background, in particular, uncertainty avoidance. Data were gathered from 302 participants in Auckland, New Zealand. Results show that all five sets of trust antecedents influence the development of trust and trust is an important predictor of intention to adopt mobile payment. Both theoretical and practical implications are discussed.
机译:这项研究从经验上考察了消费者信任及其前身在确定消费者采用移动支付意图方面的作用。这项研究提出,消费者采用移动支付的意愿取决于他们对移动服务提供商和供应商的可信赖性的评估,对移动支付系统的功能可靠性的评估以及对信任的一般态度及其文化背景,特别是,避免不确定性。数据来自新西兰奥克兰的302名参与者。结果表明,所有五组信任先例都影响信任的发展,并且信任是采用移动支付的重要预测指标。讨论了理论和实践意义。

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