The South African banking industry is well regulated and oligopolistic by nature. The financial sector in South Africa is of a world class standard, comparing favourably to that of developed countries i.e. United States of America and Great Britian, and developing economies such as the BRIC (Brazil, Russia, India and China) countries. The South African financial sector possesses the critical elements to exhibit good growth and sustainable profitabiblity. Capitec Bank Limited revolutionised the banking industry by providing a simplified and cost effective banking solution targeting the masses i.e. the "unbanked" population of South Africa. The company pursued a disruptive innovation strategy by targeting the lower income earning segment of the market i.e. individuals who are employed but do not have bank account. Capite's strategic approach and business model were designed around innovation and technology, exploiting a previously untapped market that no other competitor targeted. This approach has resulted in the bank's phenomenal growth over the past decade and most notably has seen Capitec's return on equity (ROE) increase from 12 percent to 26 percent and advances to costomers increase from R116 million to 16 billion. This has set precedent which the big four banks, namely ABSA, First National Bank, Standard Bank and Nedbank, could not match. Contributing to Capitec's success and the basis on which its business model is built are four pillars: accessibilty, simplicity, affordability and personalised service. These pillars have created a compatitive advantage resulting in the bid four banks playing catch up. A strategic analysis of Capitec bank was conducted in order to assess the feasibility of expansion by the bank into Africa. The conclusion of the study indicated that it was indeed a viable option for Capitec to expand its footprint across borders into Africa through mergers with banks exhibiting a similar business model, for example Equity Bank based in Kenya.
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机译：南非银行业本质上受到良好的监管和寡头垄断。南非的金融部门具有世界一流水平，与发达国家（即美利坚合众国和大不列颠）以及金砖四国（巴西，俄罗斯，印度和中国）等发展中国家的金融部门相比，具有优势。南非金融部门拥有显示良好增长和可持续盈利能力的关键要素。首信银行有限公司（Capitec Bank Limited）通过提供针对大众（即南非“无银行账户”人群）的简化且具成本效益的银行解决方案，彻底改变了银行业。该公司通过针对市场中收入较低的细分市场（即受雇但没有银行账户的个人）奉行颠覆性创新战略。 Capite的战略方法和商业模型是围绕创新和技术设计的，它利用了其他竞争对手没有针对的，尚未开发的市场。这种方法使该银行在过去十年中取得了惊人的增长，最值得注意的是，Capitec的股本回报率（ROE）从12％增加到26％，向客户提供的贷款也从1.16亿兰特增加到160亿兰特。这开创了ABSA，第一国民银行，标准银行和内德银行四大银行无法比拟的先例。为Capitec的成功做出贡献以及建立其业务模型的基础是四个支柱：可访问性，简单性，可负担性和个性化服务。这些支柱创造了竞争优势，导致四家银行的竞价赶上了竞争。为了评估该银行向非洲扩张的可行性，对Capitec银行进行了战略分析。该研究的结论表明，通过与表现类似商业模式的银行（例如，位于肯尼亚的股票银行）合并，Capitec将跨境业务扩展到非洲确实是一个可行的选择。
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