КУЛЬТУРНА СИТУАЦІЯ ПОСТМОДЕРНУ: ПЛЮРАЛІЗМ ЯК АНТИТЕЗА ІДЕНТИЧНОСТІ.ud(Cultural situation of post-modernity: pluralism versus identity)ud

摘要

Стаття присвячена аналізу культурної ідентичності в умовах постмодерну. Проблему співвідно-udшення ідентичності і плюралізму, як головного тренду культурних процесів сучасності, розкрито уudкореляції із проблемами глобалізації, мультикультуралізму і трансформації капіталістичної системи.ud(Article is devoted to actual problems cultural globalization and multiculturalism. A problem of identityudand pluralism as the main trend of cultural processes of the present it is opened in correlation withudglobalisation problems and transformations of capitalist system. The author refutes the stereotypical viewudthat the essence of modern social and cultural processes of globalization is homogenizing and universalizingudcultural space. With the establishment of a postmodern paradigm nature of these processes is expressedudthrough the principle of pluralism. The essence of pluralism is the equality of all cultural types, which meansudthat liberal universalism also can not claim a privileged role. In his study, the author relies on paradigmaticudmethod of A.Duhin and nomadology of G.Deleuze. The author argues that in today’s pluralistic space can notudexist identity as essential aspect of the subject. Identity contradicts the concept of rhizomes, since epitomizesudcentered, structured system. The principle of pluralism promotes post-anthropological transformations. Inudcontemporary social and cultural processes can say simulacrum of identity. Special attention in the article,uddevoted to the problem of simulating identity (kitsch, exotica, pseudo-aesthetics.)