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Issues in predictive modeling of individual customer behavior : applications in targeted marketing and consumer credit scoring

机译：预测建模或个人客户行为中的问题：有针对性的营销和消费者信用评分中的应用

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Verstraeten Geert;
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年度 2005
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正文语种 eng
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1. A framework for data transformation in Credit Behavioral Scoring applications based on Model Driven Development [J] . Neto Rosalvo, Adeodato Paulo Jorge, Salgado Ana Carolina Expert Systems with Application . 2017,第APRa期

机译：基于模型驱动开发的信用行为评分应用程序中的数据转换框架
2. Development and application of consumer credit scoring models using profit-based classification measures [J] . Thomas Verbraken, Cristián Bravo, Richard Weber, European Journal of Operational Research . 2014,第2期

机译：使用基于利润的分类方法开发和应用消费者信用评分模型
3. Modeling the impact of the human activity, behavior and decisions on the environment. Marketing and green consumer (Special Issue) [J] . Alina Barbulescu Journal of Environmental Management . 2017,第pta3期

机译：模拟人类活动，行为和决策对环境的影响。营销与绿色消费者（特刊）
4. The Study of Target-Marketing Model: A Case of Data Mining in Consumer Credit Card Industry [C] . Chen Shih-Shiunn, Su Huan-Wen, Pat Tsao The 19th International Conference on Information Quality,Big Data: management amp; Data quality . 2014

机译：目标营销模型研究：以消费信用卡业的数据挖掘为例
5. The application and assessment of consumer credit scoring models in measuring consumer loan issuing risk of commercial banks in China [D] . Lin, Ruonan 2013

机译：消费者信用评分模型在中国商业银行消费贷款发行风险计量中的应用与评估
6. Customer Value Types Predicting Consumer Behavior at Dutch Grocery Retailers [O] . Kim Janssens, Wim Lambrechts, Henriëtte Keur, 2020

机译：客户价值类型预测荷兰杂货零售商的消费者行为
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

Issues in predictive modeling of individual customer behavior : applications in targeted marketing and consumer credit scoring

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