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A study on China digital music channel mode and channel coordination

机译:中国数字音乐渠道模式与渠道协调研究

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摘要

Content providers, service providers and telecom operators in China digital music market compete expanding to upstream and downstream channel resource. The fierce channel competition between participants has impede user service level and the development of digital music market. This paper researches into two questions. The first one is how the participants compete in four different competitive channel modes, in which revenue and service level are influenced. The second one is how participants can optimize revenue in coordination rather than competition.To answer to first question, firstly the participants, digital music service modes and channel modes are analyzed. Then considering the service level provided by telecom operator and service provider, two-partite and three-partite Stackelberg models are constructed to explore the four competitive modes, which are High Price without Service Provider (SP) Mode, "Low Price+Shared Revenue" without SP Mode, High Price with SP participation Mode and "Low Price+Shared Revenue" with SP participation Mode. Besides, optimal strategies in four modes are calculated and numerical analysis approach is adopted to explore the influence of different factors on the equilibrium results, which are digital music service production cost coefficient, revenue sharing ratio, user price sensitive factor and user service level sensitive factor.To find out solution to the second question, cooperative channel without SP participation mode and cooperative channel with SP participation mode are built to maximum the revenue of digital music channel participants. Finally two-partite and three-partite revenue sharing mechanisms basing on the participants' bargaining power are explored to achieve the optimal channel system revenue.This study finds that in the four competitive digital music channel modes, the participants competing with each other leads to revenue loss. Whether SP participates, digital music channel participants revenue and system revenue in High Price Mode are better than those in "Low Price+Shared Revenue" Mode. The optimal competitive mode is High Price without SP Participation Mode. To achieve channel coordination, if without SP participating, Telecom Operator (OP) and Content Provider (CP) formulate contract according to proportion k=1/4+?/4 to share revenue, otherwise CP, SP and OP share revenue according to proportion k,v.
机译:中国数字音乐市场的内容提供商,服务提供商和电信运营商竞争向上游和下游渠道资源的扩展。参与者之间激烈的渠道竞争已经阻碍了用户服务水平和数字音乐市场的发展。本文研究了两个问题。第一个是参与者如何在四种不同的竞争渠道模式中竞争,在这些模式中,收入和服务水平受到影响。第二个问题是参与者如何通过协调而不是竞争来优化收益。为了回答第一个问题,首先分析参与者的数字音乐服务模式和频道模式。然后考虑电信运营商和服务提供商提供的服务水平,构建了两部分和三部分的Stackelberg模型来探索四种竞争模式,即没有服务提供商(SP)模式的高价格,“低价格+共享收入”没有SP模式,带有SP参与模式的高价和带有SP参与模式的“低价+共享收入”。此外,计算了四种模式下的最优策略,并采用数值分析的方法探讨了数字音乐服务生产成本系数,收益分享率,用户价格敏感因素和用户服务水平敏感因素对均衡结果的影响。为了找到第二个问题的解决方案,建立了没有SP参与模式的合作频道和具有SP参与模式的合作频道,以最大程度地提高数字音乐频道参与者的收入。最后探索了基于参与者议价能力的两方和三方收益分享机制,以实现最佳的频道系统收益。本研究发现,在四种竞争性数字音乐频道模式中,参与者之间的竞争导致收益失利。无论SP是否参与,高价格模式下的数字音乐频道参与者收入和系统收入都比“低价格+共享收入”模式下的收入和系统收入要好。最佳竞争模式是没有SP参与模式的高价格。为了实现信道协调,如果没有SP参与,则电信运营商(OP)和内容提供商(CP)根据比例k = 1/4 +?/ 4制定合同以共享收入,否则CP,SP和OP按比例共享收入k,v。

著录项

  • 作者

    Huang Li;

  • 作者单位
  • 年度 2015
  • 总页数
  • 原文格式 PDF
  • 正文语种 en
  • 中图分类

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