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Collaborative User Network Embedding for Social Recommender Systems

机译:社交推荐系统的协作用户网络嵌入

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摘要

To address the issue of data sparsity and cold-start in recommender system, social information (e.g., user-user trust links) has been introduced to complement rating data for improving the performances of traditional model-based recommendation techniques such as matrix factorization (MF) and Bayesian personalized ranking (BPR). Although effective, the utilization of the explicit user-user relationships extracted directly from such social information has three main limitations. First, it is difficult to obtain explicit and reliable social links. Only a small portion of users indicate explicitly their trusted friends in recommender systems. Second, the “cold-start” users are “cold” not only on rating but also on socializing. There is no significant amount of explicit social information that can be useful for “cold-start” users. Third, an active user can be socially connected with others who have different taste/preference. Direct usage of explicit social links may mislead recommendation. To address these issues, we propose to extract implicit and reliable social information from user feedbacks and identify top-k semantic friends for each user. We incorporate the top-k semantic friends information into MF and BPR frameworks to solve the problems of ratings prediction and items ranking, respectively. The experimental results on three real-world datasets show that our proposed approaches achieve better results than the state-of-the-art MF with explicit social links (with 3.0% improvement on RMSE), and social BPR (with 9.1% improvement on AUC).
机译:为了解决推荐器系统中数据稀疏和冷启动的问题,引入了社交信息(例如,用户-用户信任链接)来补充评分数据,以改善传统的基于模型的推荐技术(例如矩阵分解)的性能)和贝叶斯个性化排名(BPR)。尽管有效,但是直接从此类社交信息中提取的显式用户-用户关系的使用具有三个主要限制。首先,很难获得明确和可靠的社会联系。只有一小部分用户在推荐系统中明确表示其信任的朋友。其次,“冷启动”用户不仅在评级上而且在社交方面都“冷”。没有大量明确的社交信息可用于“冷启动”用户。第三,活跃用户可以与具有不同品味/偏好的其他人建立社交联系。直接使用明确的社交链接可能会误导推荐。为了解决这些问题,我们建议从用户反馈中提取隐式和可靠的社交信息,并为每个用户标识前k个语义朋友。我们将top-k语义朋友信息纳入MF和BPR框架中,分别解决了评级预测和项目排名的问题。在三个真实数据集上的实验结果表明,我们提出的方法比具有最新社交功能(具有明确的社交联系(RMSE改善3.0%))和社交业务流程再造(AUC改善9.1%)的结果要好。 )。

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