Partage des connaissances : articulation entre management de l'innovation et management des connaissances : cas des plateformes d'innovation d'un groupe leader du secteur agroalimentaire en Tunisie

摘要

The globalization, the adaptation to the consumer needs, the creation of new products represent permanent challenges to promote the market demand and make the innovation a strategic axis to approach. These requirements have enhanced an increasing necessity to rethink about the process of innovation and more particularly the management of the innovative projects through the implementation of innovation platforms. Team work is dedicated to the innovation where the involved members have transverse knowledge and are capable of sharing them to innovate.This doctoral approach tries to examine and to identify the role of the sharing knowledge between the members of innovation platforms in the elaboration of aninnovation process. It deals withthe following problematic: howthe sharing knowledgewithin the innovation platforms favour the emergence of innovations ? By examining the phenomenon of the knowledge sharing taking into consideration an articulation between innovation management and knowledge management,this research digs deep into the Knowledge-based View of the firm, where the cognitive and social practices play an important role for the innovation. Through a qualitative research, three case studies were led within three innovation platforms of a leader group for food industry sector in Tunisia. We were able to identify the organizational devices which influence the interactions between the members involved within the innovation platforms. The deep examination of the practices of each innovation platform allowed us to observe the following phenomena: although the implementation of the innovation platformsis linked to the managerial strategy based on innovation and makes a reference toa basic model, the practices of every platform of innovation is specific. Beyond the transverse quality of their structure, the innovation platforms appear as a relatively flexible formula that every enterprise of the groupcan appropriate and adapt it to its context and its constraints. In the three case studies, the knowledge sharing appears as an organizational and technological approach aiming at sharing and integrating the knowledge between the members of an innovation platform to innovate. The interest of this approach is not based on the knowledge in itself but on "Who" detains it and "How" it is shared within the innovation platform. Finally, two elements allowed to a better understandingof the knowledge sharing: the strategic management and the corporate culture. Our study on the innovation platforms shows that when there is a deliberate action to establish an initiativeof innovation based on the knowledge sharing, this action becomes crucialto the life of the organization as far as it can question its balance of power, arouses the enthusiasm of certain actors and the distrust of others. This thesis, with its three case studiesof innovation platforms, does not only ponder on the cultural level concerning the practices of knowledge sharing but also tacklesthe identity level. The praxis is the following one: the knowledge sharing between the members of the innovation platforms enhances the emergence of the innovations within the companies under study. In terms of the managerial contribution, we consider that the knowledge sharing within the innovation platforms represents anevolving strategic action for the innovation initiatives.