PENERAPAN BAURAN PROMOSI YANG DIGUNAKAN PT BANK udTABUNGAN NEGARA (BTN) PERSERO TBK, KANTOR CABANG udPEMBANTU UNIVERSITAS SEBELAS MARET (UNS) UNTUK udMENINGKATKAN JUMLAH NASABAH

摘要

PT. State Savings Bank (BTN) s, TBK-Branch Office Sebelas Maret University ud(UNS) in an effort to attract and increase the number of customers applying the udpromotion mix. This is done to face the competition with other companies as well as udimprove service to customers. For all these reasons the authors conducted a study to udfind out the variables used promotional PT. BTN Persero, PT Branch Office Sebelas udMaret University in Surakarta (UNS) and the effect of increasing the number of udcustomers. udData obtained in this study using the method of observation, interview and udliterature study. While the methods used in the discussion is descriptive to describe or udtell application promotion conducted by PT. BTN Persero, PT Branch Office Sebelas udMaret University in Surakarta in an effort to increase the number of customers. udPT. BTN Persero, PT Branch Office Sebelas Maret University Surakarta using udthree promotion mix include: advertising, sales promotion, and personal selling to udintroduce the types of products and find new customers. While media campaigns used udto advertise the print media both newspapers and magazines, television, banners, udbanners, brochures, and billboards. With the implementation of the existing promotion udon the company's highest customer in December 2010 8,000 customers opening new udaccounts at the Bank BTN. While the number of customers the lowest was 201 in udSeptember 6800 with the number of customers. udIn this discussion we can conclude that the media campaign used BANK (BTN) udBranch Office Sebelas Maret University (UNS) to increase the number of customers. As udinput for the company, the author gives a suggestion for BANK (BTN) Branch Office udSebelas Maret University (UNS) are more vigorous in itspromotional activities such as udthe time period of the Bank Student Orientation promotion of savings products in BTN udBank itself and sponsor a student seminar held on campusto conduct a campaign udabout saving products in the absence of a cut administrative costs. This was done at the udsidelines of the event or by request to the committee alittle time to promote existing udproducts passbook at the bank. It would be more effective to conduct promotional udactivities to increase the number of customers.