Original constitutive modeling is proposed for filled rubber materials in order to capture the anisotropic softened behavior induced by general non-proportional pre-loading histo-ries. The hyperelastic framework is grounded on a thorough analysis of cyclic experimental data. The strain energy density is based on a directional approach. The model leans on the strain amplification factor concept applied over material directions according to the Mul-lins softening evolution. In order to provide a model versatile that applies for a wide range of materials, the proposed framework does not require to postulate the mathematical forms of the elementary directional strain energy density and of the Mullins softening evo-lution rule. A computational procedure is defined to build both functions incrementally from experimental data obtained during cyclic uniaxial tensile tests. Successful compari-sons between the model and the experiments demonstrate the model abilities. Moreover, the model is shown to accurately predict the non-proportional uniaxial stress-stretch responses for uniaxially and biaxially pre-stretched samples. Finally, the model is effi-ciently tested on several materials and proves to provide a quantitative estimate of the anisotropy induced by the Mullins softening for a wide range of filled rubbers.
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