The Research on System Framework and Application of Analytical CRM based on MAS

摘要

This paper introduces MAS technology to construct the architecture of Analytical CRM System. Basis on the three-layer system architecture of Analytical CRM System, we design a system framework of Analytical CRM based on MAS, and provide the detailed working principle of the core agent: Business logic agent and data mining Agent. Finally, we develop a prototype system of customer value segmentation on the MAS platform Jade, and provide the key technology.