Report to Congress on the National Dairy Promotion and Research Program and the National Fluid Milk Processor Promotion Program

摘要

The enabling legislation of both the producer and processor dairy promotion programs (7 U.S.C. 4514 and 7 U.S.C. 6407) requires the U.S. Department of Agriculture (USDA) to submit an annual report to the House Committee on Agriculture and the Senate Committee on Agriculture, Nutrition, and Forestry by July I. The producer and processor programs are conducted under the Dairy Promotion and Research Order (Dairy Order) (7 CFR 1150) and the Fluid Milk Promotion Order (Fluid Milk Order) (7 CFR 1160), respectively. This report includes a description of activities for both the producer and processor programs and summarizes activities of their national integrated fluid milk program. An accounting of funds collected and spent, an independent analysis of the effectiveness of the advertising campaigns of the two programs, and an industry commissioned review of fluid milk markets and program operations are included. This report addresses program activities for the fiscal period January 1- December 31, 2001, of the Dairy Promotion Program and the Fluid Milk Processor Promotion Program, unless otherwise noted.