Message Framing Effects in Nutrition Education

摘要

This paper reviews nutrition education research on the effectiveness of message framing in persuading people to comply with recommendations. First, we will define message framing and discuss its basis in prospect theory, a subset of decision theory. Then, we will relate prospect theory to health and nutrition education theory. Finally, we will discuss the state of evidence concerning the effectiveness of message framing in nutrition education and identify research needs to further our understanding of whether and how message frame may affect nutrition attitudes, intentions, and behaviors.