Amount, Type, and Order of Package Information Acquisition in Purchasing Decisions

摘要

The study focuses on the collection of relevant empirical data necessary for developing effective consumer legislation. The approach involves presenting subjects with product information in the form of a purchase alternative multiplied by the information dimension matrix. Subjects are asked to purchase one brand from a set of available brands, thus controlling amount, type, and sequence of information acquired. This process is observational and measured directly as it occurs. The report presents underlying issues and objectives, the fundamental conceptual and empirical framework, the process methodology employed, analyses, and findings. Discussed are implications for public policy and directions for future research.