MARTA and the 15 Cents Fare: Keeping 'Whose' Faith Until March 1979

摘要

The report is one of 17 case studies on the management of the Metropolitan Atlanta Regional Transit Authority (MARTA). In response to the concerns of Black Atlanta leaders, MARTA officials began more minority hiring, promised the routing of a proposed rail system to Black neighborhoods, and also provided the $.15 cents fare, which was to remain in effect until March 1, 1979, when a $.05 cent increase would occur. The white constituency emphasized the need for more bus service and a rapid rail system to outlying areas, even if this meant higher fares and curtailment of services in Atlanta. MARTA promised to provide numerous service improvements to the suburbs. This report includes discussions of the legal battles surrounding the fare issue and its ramifications.