Barrier-Free Communities: Sourcebook of Barrier-Free Site Design Details and Their Costs: Marketing and Evaluation

摘要

Development costs, construction drawings, a marketing plan, and an evaluation plan are discussed in this sourcebook for the development of barrier - free communities. The costs of barrier - free planning and design are organized into planning costs, which consist of costs incurred through additional community developer staff time and fees for special consultants' participation in the planning and design process, and development costs, which consist of cost breakdowns for the proposed barrier - free elements. These types of costs are discussed for the case study communities of Harbison, S.C., and St. Charles, Md. Construction drawings are included for most of the elements developed in the guidelines for planning and design. A priority chart is also provided for reference; it indicates the relationship of the various elements to the guidelines and their priority for inclusion in the development of a barrier - free community. Also discussed are the issues involved in marketing the concept of a barrier - free community; guidelines for a marketing strategy are presented, along with some examples of promotional material. The material focuses primarily on advertising through media and client contacts. The marketing efforts of the case study communities are described as well. A plan is presented for the evaluation of a community in terms of its accessibility to the physically disabled. The plan includes an assessment of user satisfaction -- how well physically disabled residents can satisfy their daily living, education, recreation, and transportation needs and desires; and marketing -- the extent to which the public knows about the accessibility of a community and how well it has been received by them.