Development of Products from Underutilized Species of Fish: Retail Market Tests of Canned Pollock

摘要

Canned pollock was test marketed in four supermarkets in a small city in upstate New York. In terms of consumer response to the product, the canned pollock must be considered highly successful. Of 70 consumers who were interviewed, 83% would like to see commercial production of canned pollock, 9% qualified their positive response by adding a statement to the effect that it would have to be cheaper than tuna. Only 7% saw no value in having pollock commercially produced. Repeat sales figures support the popularity of the canned pollock with 86% of those interviewed having purchased the product more than once. This indicates that the potential for commercial production of canned pollock is excellent.