Analysis of Exposure to NCI's (National Cancer Institute's) Cancer Prevention Awareness PSAs (Public Service Announcements). Executive Summary

摘要

The project analyzed the exposure of six public service announcements (PSAs) distributed on three waves during Phase 1 of the National Cancer Institute's (NCI) Cancer Prevention Awareness Program. All NCI spots were monitored for a 21-month period beginning January 1984 and ending September 1985. A summary of the findings show that the NCI Cancer Prevention Awareness PSAs were aired over 5000 times in the 21-month period at an estimated value of over three-quarters of a million dollars. The spots were shown in an average of three-quarters of the monitored markets and reached an average of 28 percent of the TV homes in these 75 markets.