Accessing Talent: The Foundation of a U.S. Army Officer Corps Strategy

摘要

Accessing Talent: The Foundation of a U.S. Army Officer Corps Strategy, is the fourth of six monographs focused upon officer talent management in the U.S. Army. In it, Colonel Casey Wardynski, Major David S. Lyle, and Lieutenant Colonel (Ret.) Michael J. Colarusso continue their examination of how the U.S. Army accesses, develops, retains, and employs officer talent. In particular, they focus upon the ways in which dynamic labor market conditions and generational preferences have shaped service propensity among potential officer prospects. As in the previous volumes of this series, the authors first articulate a theoretical framework for improvement and then demonstrate how the application of those theories can yield desired results. In sum, they explain why a proper talent accessions strategy can create a 'positive sum game' for the Army as perhaps nothing else can. The monograph is divided into the following sections: Disparate Yet Complementary Commissioning Sources, Concerning Trends in Officer Accessions, Competing in the Market for Talent, Communicating with Prospects -- Understanding Behavioral Economics, Fishing for Talent in the Right Ponds, Marketing Innovations, Spanning Segmented Markets, Target Marketing, and Building Accessibility into the Accessions Market.