Keep Customers Close: Holmes Pest Control used 2008 to explore new markets and do extra services to build customer relationships

摘要

It's all about communicating with customers — that's been Genma Holmes' mantra for dealing with the economic challenges her company faced in 2008. Holmes, president of Holmes Pest Control in Hermitage, Term., says no matter what the problem — destructive weather, higher gas prices or economic difficulties — if you keep your customers informed, they may not cancel their services.