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Keep Up With Marketing as Summer Winds Down

机译:随着夏天的结束,跟上营销的步伐

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摘要

This time of year, many of us have unplugged for one last hurrah of summer, taking time off from our everyday routines to relax and recharge before the stirrings of fall commence. Kids have been out of school and many families are still in vacation mode, spending plenty of time outdoors. Consequently, people are not yet back into their normal routines. You might think it's a perfect time for your marketing efforts to take a break as well, but it isn't. While your traditional methods of advertising may not prove to be the most effective means to communicate with your customers during these last few weeks of summer, there are many affordable and interactive tactics you can use to reach potential and existing customers when they are relaxed and often very receptive to your message. As I've shared previously, at Arrow Exterminators we are passionate about oursustainability initiative. We have had a culture shift that embraces sustainability as the backbone of how we do business.
机译:每年的这个时候,我们中的许多人已经度过了夏天的最后一个时光,在开始秋天之前,请抽出一些时间来放松身心并恢复活力。孩子们已经放学了,许多家庭仍处于假期模式,在户外度过了很多时间。因此,人们还没有恢复正常。您可能会认为这也是您的营销工作休息的最佳时机,但事实并非如此。尽管在夏季的最后几个星期内,传统的广告方式可能并不是与客户交流的最有效方法,但是您可以使用许多负担得起的互动策略来吸引潜在客户和现有客户,而他们往往会放松身心。非常接受您的信息。正如我之前分享的那样,在“箭灭虫”公司,我们对可持续性倡议充满热情。我们已经发生了文化转变,将可持续性作为我们开展业务的基础。

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