In the motel industry, a roach on the floor means a reputation is on the line. The sight of their hard shells and parallel streaks of color — heck, the mere thought of a roach — can make guests cringe, leaving owners to scurry for a solution. So when a well-respected motel owner in Charleston, S.C., called to see if I could eliminate German cockroaches infesting his 75-room motel, I understood the seriousness of his situation. As he explained the problem, I sensed his frustration: Some people lived at the motel! Roaches had been there for weeks! Another pest control company's process just wasn't working!
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