From Plumbing to Pest Control

摘要

To fight the economic downturn, this plumbing and heating company successfully integrated pest control into its operation. Talk about keeping your fingers on the pulse of our country's economy. About four-and-a- half years ago, the Pearson company, a45-year-old, family-owned plumbing, heating and air conditioning organization in Rockford, 111., was doing a good business. But they were witnessing the early signs of a deteriorating economy and were determined to be proactive about fighting the business downturn. As a long established residential service business, they decided to take a unique approach that capitalized on their specialty. "We knew how important it is to strive for growth and stability in a fragile market. In such an economy, you musttry to diversify by offering more services to all of your existing customers," said Matt Morgan, the company's director of finance and business development. "It's not necessary to take on more overhead if you provide additional services to your customerbase. And it's not necessary to spend a lot of promotional dollars seeking new business when you can sell your existing customers on using your new services."