Bill Troy (Firmenich) opened the first annual meeting of the International Fragrance Association, North America (IFRA NA; www.ifraorg.org), which underscored a year of big organizational changes in response to increased regulatory and nongovernmental organization (NGO) pressure around the world. Noting the industry's core principle of secrecy, Troy noted that fragrance remains in the "bulls-eye" of environmental and anti-chemical activists. In order to be proactive, he explained that IFRA has engaged with NGOs in an effort to counteract misunderstandings and seek common ground.
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