Product Certification: Creating Added Value for the Rural Poor?

摘要

Global trade has significantly changed the markets of domestic agricultural products during the last decade. Consumers are increasingly demanding high quality and safe products. The first P of the 4P's marketing strategy traditionally practiced for non-agro products has now become a major marketing tool for agricultural products too. Product differentiation based on what consumers want as opposed to a homogenous commodity is increasingly emerging; of course - one would expect - with price premiums.