The Frank Sinatra song "Nice and Easy Does It" could be a slogan for retail seafood trends today. "Consumers are time pressed," said Larry Andrews, retail program director at the Alaska Salmon Marketing Institute (ASMI). "They look for convenience andin most cases it is frozen and pre-portioned products." As part of an effort to meet that consumer demand, ASMI launched its "Cook It Frozen" campaign more than a year ago, with another recent campaign push in the fall of 2004. The Cook It Frozen campaign aims to convince consumers that cooking frozen seafood is quick and easy and can be done without a lengthy thawing process.
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机译：弗兰克·辛纳屈（Frank Sinatra）的歌曲“ Nice and Easy Are It”可能是当今海鲜零售趋势的口号。阿拉斯加鲑鱼营销学院（ASMI）零售项目主管拉里·安德鲁斯（Larry Andrews）说：“消费者的时间紧迫。” “他们寻求便利，并且在大多数情况下是冷冻和预先分配的产品。”为了满足消费者的需求，ASMI于一年多前启动了“ Cook It Frozen”活动，最近又于2004年秋季发起了这一活动。“ Cook It Frozen”活动旨在说服消费者相信烹饪冷冻海鲜快速简便，无需漫长的解冻过程即可完成。
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