Ace Sings Familiar Tune

摘要

In Ace Hardware's new marketing campaign, a classic jingle is given new life. The commercial spots, created by Chicago advertising agency O'Keefe Reinhard & Paul, feature humorous takeoffs on the venerable tagline "Ace is the place with the helpful hardware man." (Man was updated to folks in 1989.) The campaign, according Christine Birkner of Adweek, "includes 25 TV spots filmed at three Ace stores in Houston; Orlando, Florida; and Chicago, using a cast of 25 Ace employees and 40 real customers." The spots highlight employee expertise with purposefully awkward improvisations on the jingle.