PPG launches marketing initiative, positioning as 'surfaces' company

摘要

PPG Industries announced recently the launch of an initiative designed to heighten awareness of the company's brand and support its sales efforts across many of the core markets and industries it serves. The first of its kind for the company, the marketing communications initiative redefines the PPG brand by showcasing the unique ways it brings innovation, sustainability and color technologies to its customers in a wide range of markets. Because of the current overall strength of PPG's global business, the company is able to leverage its unique position and more clearly define the unmatched offerings it brings to the markets it serves.