Coming Face-to-Face with Facebook and Twitter

摘要

Whether you are into social networking or not, its popularity cannot be denied. In October 2012, Facebook hit one billion active users. Twitter has more than 200 million active users who send a billion tweets a week. Clearly, more and more companies are turning to social networking sites to advertise their products and services, deliver messages, and improve customer service. While social networking sites offer companies the means to communicate directly with millions of people, they also offer individuals the same power. Combine that with the higher degree of anonymity available to people operating on the Internet, and individuals have an enormous ability to affect the fortunes and reputations of companies.