Premiere Jitters Shift to the Facebooks and Twitters

摘要

Knowing the considerable challenges of launching a show in this era, cable network Fuse is testing out a new strategy. Dwayne Johnson's Clash of the Corps debuted Oct. 5, but those truly curious about the docuseries-centered on the ultra-competitive world of drum corps-had actually watched the pilot a day before. Johnson, formerly known as The Rock, had introduced the premiere on Facebook Live for his 57 million followers 24 hours before linear launch.