Want a competitive edge in the fresh marketplace Maybe you should consider purchasing the exclusive rights to a new spud variety. That's what Klamath Basin Fresh Direct did when it acquired the exclusive license to grow and market the Purple Pelisse,a new variety developed by the Tri-State Potato Variety Development Program.The co-op just wrapped up the first full year of production of thepurple skin/purple flesh tuber it's renamed and is marketing as Purple Fiesta."Exclusivity gives you some marketing advantage because noone else can grow it. They can't compete in your marketplace," said co-op chairman Dan Chin, a Klamath Falls, Ore., grower.The Purple Fiesta cooks up well, tastes good and is loaded with antioxidants."We are playing up the health aspects to it," Chin said. "It works good in a medley. It adds some color to the mix."
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