In the early 1960s, the late R.W. Moore was a successful grading contractor and a dissatisfied customer of the company-owned and operated John Deere store here. The equipment, he liked; the company man running the store, not so much. He told John Deere management that the company needed someone local who knew the people to run the store. Turned out he was describing himself, and in January 1962 R.W. Moore Equipment Co. Inc. was founded as the John Deere dealer for eastern North Carolina. For the first few years, R.W. Moore sold and serviced only construction equipment, but in 1965 when John Deere introduced its first skidder, the dealership entered the forestry business, too. Today, forestry accounts for about half of total sales volume.
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