SINCE TECHNOLOGIES OF database management (direct mail) and Internet marketing (websites) have cut into the advertising agencies' "lock" on buying media space as the only way to sell products and services, the industry has scrambled to reinvent itself. As a result, photographers have felt an impact on their advertising photography businesses. In today's changing advertising industry, photographers need to re-examine everything, including business and marketing tactics that seem to work best; types of portfolios ad clients ask for; the skills needed to run a successful advertising photography business; and typical business difficulties you will encounter when working with ad agencies as clients. To help figure out how to succeed in this changing climate, we interviewed the following photographers: Jake Armour, Astor Morgan, Nick Nacca, Dan Root, Casey Templeton, and Chris Winton-Stahle.
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